Digital strategy and analytics at The Gazette: 2015 – 2016

In between community-focused projects at The Gazette (We Create Here and Iowa Ideas), I spent a year looking inward, working to help evolve digital media practices:

The role was and is constantly evolving (I like that), but some of my main focus areas were:

  • Studying trends in digital media and translating them into actionable policies for the Gazette’s staff of reporters and editors.
  • Working with senior leaders to identify priorities and help move them forward.
  • Monitoring analytics on a weekly basis to identify additional areas of opportunity.

I’ve been at The Gazette, an employee-owned, multi-faceted media company since September 2013 when I started working on We Create Here, and transitioned to this role in September 2015.