This is an example of the types of video posts I would do for the Dubuque Telegraph Herald, and tried to carry over to the Iowa State Daily. It would usually be a minute or so of the interview, and a couple of shots of b-roll. At the TH, a video technician would put it together; in this example from the Daily, I edited it in FinalCut Pro myself.
I wish I could have brought more of this video strategy back with me to the Daily. Is it beautiful, high-quality, TV-ready stuff? No. Is it better than nothing? I think so.